Career in Hospitality: How Growing QSR brings Bright Career Options
Updated on May 11, 2018 - 4:48 p.m. IST by Nafisa Khatoon
#NCHM JEE

Career in Hospitality - Trisha Luthra, a hotel Management student is excited about her career in Quick Service Restaurant (QSR) industry. Ask her the reason, and pat comes the reply. “It’s fascinating to work for brands like McDonald, Domino’s, Pizza Hut, KFC after completing my course as associating with such brands is a big recognition in itself. Further, this will make me part of this most exciting food segment which is growing at a fast pace in India,” she says.

QSR, also known as Fast Food Restaurant, a growing food industry segment, is all about serving fast food cuisine and snacks. QSRs have now started serving lunch and dinner options as well. McDonald which began its operation selling burger and French fries now serves full menu options along with breakfast and snacks. Homegrown coffee chain, Caf̩ Coffee Day or CCD for short, is also placed in this segment as it serves breakfast and meal options apart from its core product Рcoffee.

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Trisha represents the young breed of Hotel Management professionals who either wish to join the fast growing QSR chains or wish to begin their own venture. While setting their career goals, the rapid growth of this segment is on top of their minds.

In this article, Careers360 explains how growing QSR leads to a great career in hospitality.

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The Big Bite

The changing food habits where eating out is increasingly becoming a stress-buster and fun for youngsters, is pushing up the growth of this segment. As per India Food Services Report 2013, QSRs and Casual Dine-in formats account for 74 percent of the total chain market, while cafe's constitute 12% with Fine Dining and Pub Bars Club & Lounges (PBCL).

Confederation of Indian Industry’s 2014 report on Indian Food & Beverage sector says QSR has emerged as the largest segment in the food services industry thanks to an increase in spending on fast food in Tier-1 and Tier-2 cities. The industry is expected to grow at a brisk rate of 25% by 2018.

QSRs, a part of an estimated Rs 250,000 crore Indian food service industry, have tremendous potential in terms of employment generation.

Job Creation

“Fast food industry is growing at a fast pace as lots of new multinational players are focusing on B and C tier cities of India. The growth pattern in the QSR segment will surely generate more employment opportunities for the hotel management students,” says Krishnendu Mukherjee, Training and Placement Coordinator at IHM Bangalore. Growth in QSR segment is faster than the other hospitality segments, he added.

India’s oldest fast food restaurant Nirula’s, which was established in 1934 at Connaught Place with 12 rooms, a restaurant and a bar license, now has made its presence in more than 85 locations in different Indian states. Under its domestic expansion strategy, Nirula’s has opened outlets in Pathankot, Neemrana on the Delhi-Jaipur highway, Udaipur and Indore. Other locations to be covered under branch expansion are Bhopal, Hyderabad, Mumbai and Patna.

Besides the Indian players like Nirula’s, Haldiram, Bikanerwala and CCD, international players like McDonald, KFC, Pizza Hut, Domino’s have also entered second and third-tier cities. Last year, American restaurant chain Domino’s forayed intier II and tier III cities- Bhiwadi, Korba, Rajahmundry, Khanna, Aligarh, Limbdi, Hoshiarpur, Belgaum, Dharamshala, and Rangpo.

Players

Outlets in India

CCD

1611

Dominos Pizza

700

Nirula

85+

Mac Donald

250

KFC

300

Pizza Hut

86

In last 7-10 years, the QSR segment has witnessed huge expansion paving way for numerous job opportunities.

Sajan Varghese, Head Human Resources and Training and Learning and Development, CCD says that expansion has led to more and more recruitment in last few years in different profiles. “We conduct campus recruitments with a lot of enthusiasm for ‘Cafe Managers’ and ‘Area Managers’ profiles.” CCD began operations in July 1996 and now has 1611 outlets in 195 cities.

The flourishing industry has induced job opportunities, for both hospitality graduates and students with short-term courses or diplomas be it for entry level or high profile jobs.

Alok Shivapuri, Principal, IHM Pusa, New Delhi opines that students even with diploma and short courses get easy entry into QSR. “In the current scenario, securing a decent profile job at QSR is not a Herculean task for eligible student with short-term course or diploma course,” says Shivpuri. But, he quickly adds that a bright career in hospitality only depends on an individual’s performance, and fresher has to be patient and hard working.

Alok ShivapuriAlok Shivapuri,

Principal, IHM Pusa,

New Delhi

“In the current scenario, securing a decent profile job at QSR is not a Herculean task for eligible student with short-term course or diploma course,” But, a bright career prospect in the segment only depends on an individual’s performance and a fresher has to be patient and hard working.”

IHM Pusa alumnus Jaya Kochhar who started her own backery shop “Jaya’s Cakewalk” in 2004, says hospitality has now become a multidimensional field where the high growth in QSR is offering various job options. “There are so many areas one could choose from depending on aptitude and inclination. In the past ten years, there has been a tremendous growth. We've had such great exposure with good Independent Restaurants, Bakeries and Eateries opening at malls and elsewhere. The experience is now not confined only to hotels,” she says on changing industry trends.

Jaya KochharJaya Kochhar

IHM Pusa alumnus

There are so many areas one could choose from depending on aptitude and inclination. In the past ten years, there has been a tremendous growth.

Hiring/Selection Process

As all major QSR chains have increased their outlets and expanded in recent years, their presence in campus recruitment has also increased. The fast food sector, which is riding on a high growth wave, has worked as a catalyst for creation of new range of job profiles. The most interesting is “Guest Delight Manager” and other designations include Floor Manager, Area Manager, and Store Manager.

Anita Sharma, IHM Pusa Placement Co-ordinator shares that a decade ago the sector was not popular among students due to not so lucrative salary package. Reflecting on the recent placement at the campus, the placement co-coordinator says, “Indian coffee chain CCD recruited students directly for Area Manager through campus selection and handsome salary too was offered. International coffee chain Starbucks hired for the profile of Store Manager Trainee with the highest salary package.”

Major QSR recruiters at the premium hotel management institute, IHM Pusa, New Delhi include Domino’s, McDonalds, CCD, Starbucks, TGI Friday, Vango among others. The box below brings an insight into profile and salary range offered by different QSR chains at IHM Pusa campus.

QSR Companies Profiles Salary Range-

QSR companies

Profile

Salary

McDonalds

Management Trainee-Operations

Upto 1.5 lakhs

Domino’s Pizza

Floor Manager Trainee

Upto 2 lakhs

CCD

Area Manager Trainee

Upto 2 lakhs

Starbucks

Store Manager Trainee

Upto 3 lakhs

Domino’s Pizza

Guest Delight Manager

Upto 3 lakhs

The QSR’s, however, do not recruit people at senior positions. Instead, people from the entry level or middle level are groomed and promoted to senior positions. “The leading fast food chains operating in India recruit people mostly for entry level and middle level jobs. Plain graduates with one-two years of experience in hospitality or hotel management graduates can join as management trainees, an entry-level position in the Restaurant Management Cadre,” says Ravi Kapila, Dean (Academics), Ecole Hoteliere Lavasa (LEH).

The Hotel Management institutes are also adapting to this trend and tie up with QSR chains to smoothen their hiring process. For example, IHM Bangalore has a tie-up with McDonalds where the final year students are recruited after rounds of campus selection in the beginning of the academic year. Candidates selected for management trainee designation work part-time during weekends and public holidays.

Recruitments are done for part to full time trainees in profiles like Management Trainee, Trainee Floor Manager, and Operational Trainee. The average package offered at different campuses ranges from Rs 12,000- to Rs 20,000.

Opportunities for Entrepreneurs

The bright growth opportunities are also pushing the entrepreneurial initiatives in the segment.

Rubeena Anand, an alumnus of Ecole Hotelier Lavasa who joined her family QSR business, believes that QSR segment is the next big thing in the food sector. Joining the family food venture “The Take Away Shop”, was not an impulsive decision but it was her well thought decision to tap the monetary potential of the niche market, she says. Her restaurant supplies different meal and dinner options along with fast food.

Rubeena AnandRubeena Anand,

an alumnus of LEH

I decided to start my venture in QSR segment after a lot of market research. It not an impulsive decision but it was my well thought decision to tap the monetary potential of the niche market.

The entrepreneur, who also opened another branch of the food outlet at Pune this year, says, “For fine dining, people prefer QSR over big hotels. With time constraint making it difficult for working couples, who are increasing by the day, to have home-made food, they look for economy options for their daily meals. Here, QSR chain like us caters to their need. They find QSR chains like us both accessible and pocket friendly.”

Skill Sets to Enter QSR

Experts suggest that sophistication of services is something that is helping QSR growth. Sajan Varghese of CCD also says that customer service skills are key areas where they evaluate candidates during recruitment process. “While hiring a candidate, we minutely look at personality traits like good communication skills and customer service aptitude.”

IHM Pusa’s Principal agrees, as he explains that qualities such as good communication skills, pleasing personality, being computer-savvy and comfortable with flexible/long working hour must be second nature of hospitality students.

Ravi KapilaRavi Kapila,

Dean (Academics), Ecole Hoteliere Lavasa

“The ability to keep the situation under control during any crisis, discipline, commitment and dedication are a must and very important in a Fast Food or QSR outlet as the customer is in a hurry to receive his order and move on and is not ready to wait more than a few minutes”

Since QSR segment is a customer-service industry, the person applying for these jobs need to be good at soft skills, possess a pleasant personality and have the ability to effectively handle irate or dissatisfied customers. “A candidate must exhibit capacity for hard work and a liking for interacting with people. The ability to keep the situation under control during any crisis, discipline, commitment and dedication are a must and very important in a Fast Food or QSR outlet as the customer is in a hurry to receive his order and move on and is not ready to wait more than a few minutes, says Ravi Kapila of LEH.

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20 Views

which are the best colleges of hotel management in Delhi?what are the best books for nchmct exam??

Ritisha Kothari 17th Jan, 2020

Hey!

Best colleges for HM in Delhi/NCR are:

  1. Institute of Hotel Management, Catering and Nutrition
  2. Banarsidas Chandiwala Institute of Hotel Management and catering technology
  3. IIHM - International Institute of Hotel Management

Candidates appearing in NCHMCT for securing admission in Hotel Management courses must study from the best NCHMCT JEE books for their entrance exam preparation.


Books for English Language Section:

  • High School English Grammar & Composition Revised Edition (English) 1st Edition by Wren and Martin
  • English – From Plinth to Paramount (Vol-1 and 2) by Neetu Singh
  • Pearson’s English

Books for General Knowledge and Scientific Aptitude Section:

  • Pratiyogita Darpan
  • Manorama Yearbook
  • Pearson India Yearbook
  • General Awareness by Manohar Panday

Books for Numerical Ability and Analytical Aptitude Section:

  • Quantitative Aptitude by N.K.Singh
  • Quantitative Aptitude by RS AGGARWAL

Books for Reasoning and Logical Deduction Section:

  • Verbal Reasoning Book by R S Agarwal
  • Quantitative Aptitude Question Papers for Banks and others Govt. entrance exam by MK Pandey

Some of the other books that candidates can consider for NCHMCT JEE 2020 preparation are:

  • Hotel Management Entrance Exam Guide by Gladvin Rego

  • Arihant Study Package for Hotel Management and Hospitality Administration

  • Hotel Management Entrance Exam Guide By Jawahar Book Centre

  • How to Prepare For the Hotel Management Entrance Examination by Thorpe


Hope this helps!


16 Views

Application date for nchm 2020

Indrajit Gupta 16th Jan, 2020
Hello abhisht,

Hope you doing well!

The application form of NCHMCT JEE is already released on 1 January 2020. The last date to submit application form is 20 March 2020. The entrance exam will be held on 25 April 2020.

For further details about query, please kindly check below the mentioned link:-

https://www.google.com/amp/s/hospitality.careers360.com/articles/nchmct-jee/amp

I hope this helpful for you.

Best wishes!!
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nchm jee exam of hotel management apply

NAVNEET PANDEY 12th Jan, 2020

Hello sayali

NCHM JEE exam is for hotel management and hospitality students, if you pass this exam you can get admission in top hotel management and hospitality colleges of India.

Registration for NCHM JEE 2020 already started from 1 January 2020 and the last date for registration is 29 February 2020.

Admit card will be available on 7 April 2020.

You can get all the information through this link

https://hospitality-careers360-com.cdn.ampproject.org/v/s/hospitality.careers360.com/articles/nchmct-jee-important-dates/amp?amp_js_v=a2&amp_gsa=1&usqp=mq331AQCKAE%3D#aoh=15788430756950&referrer=https%3A%2F%2Fwww.google.com&amp_tf=From%20%251%24s&ampshare=https%3A%2F%2Fhospitality.careers360.com%2Farticles%2Fnchmct-jee-important-dates

I hope it helps.

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NCHM JEE Preparation and NCHM colleges in Maharashtra

NAVNEET PANDEY 11th Jan, 2020

Hello Ritesh.

NCHM JEE is for hospitality and hotel management, you need to focus on your English and general knowledge.

For aptitude for service section questions are very objective and you need to think and analysing objectively.

Prepare through mock test and previous year question papers,you will get the idea of pattern and the topics of the question papers which will give you advantage.

There are many colleges for NCHM in Maharashtra

  1. Apeejay institute of hospitality.
  2. Kohinoor international management institute.
  3. International institute of hotel management.
  4. BVCHTMS

I hope it helps

15 Views

how can i apply for the form of NCHM-JEE

Aditya kumar Student Expert 4th Jan, 2020
Hi Ishika

Follow the below steps to fill the application form of NCHMCT JEE:-

  • First of all go through the official website of NCHMCT JEE i.e ntanchm.nic.in
  • Then , click on NCHM JEE 2020 form tab . Now you will have to register yourself and note down the system generated application number .
  • Now you will have to login again and fill rest of the details in the application form
  • After that you need to upload scanned image of your signature and photograph
  • And now , you will have to make the payment of NCHMCT JEE application form and click on submit button after filling all the information
  • Finally you should take print the out of the application form of NCHMCT JEE.

Good luck

For detailed information visit our website "- https://hospitality.careers360.com/articles/nchmct-jee

Thankyou
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