Courses in Hospitality: Know Top Job Ready Courses

Hospitality-Industry

Over the last few years India has become one of the favorite destinations of foreign tourists, giving a huge boost to hospitality industry. The market size of the tourism and hospitality industry in India stood at US$ 117.7 billion in 2011 and is anticipated to touch US$ 418.9 billion by 2022. According to report by India Brand Equity Foundation the sector's direct contribution to gross domestic product (GDP) is expected to grow at 7.8 percent per annum during the period 2013-2023. Another report published by the Travel and Tourism Council (WTTC) states that by the year 2020, tourism could add another Rs 850,000 crores to India’s GDP.

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Foreign Investors inclination towards this industry can be seen from the heavy investment made in the last few years. According to statistics released by the Department of Industrial Policy and Promotion (DIPP), the amount of FDI inflow in Indian hospitality and tourism industry during the last couple of years was more than US$6000 million.

 

 Most of the reputed foreign players like Starwood, Marriot have collaborations with Indian hospitality companies. The entry of Kentucky Fried Chicken, McDonald’s, Pizza Hut and Domino’s, has offered an international glitz to Indian hospitality sector and acts as an attraction for  more foreign players to set up shop in India.

 

A unique feature of this industry is its huge employment potential. According to the data released by Planning Commission, Indian hospitality sector is the second largest employer in the country, capable of offering employment opportunities to a wide range of job seekers from professional to unskilled workers.

 

The Indian hospitality sector has been growing at a Cumulative Annual Growth Rate of 14% every year, as stated by Overseas Indian Facilitation Centre, set up by the Ministry of Overseas Indian Affairs and CII.

 

It is also expected that the gap between demand and supply of manpower will get wider. In this scenario, quality of manpower is of utmost importance for the industry’s growth. To overcome the shortage of trained manpower in the industry some of the corporate groups have already entered the education industry and are running their own institutes. As the industry comprises so many segments, there are many options available for young people, be it food, airlines or hotel sector.

 

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1.  2-year Management Programmes from The Oberoi Group

Fast Facts

Course conducted by:  Oberoi Centre of Learning and Development

Eligibility: Graduates from any field or diploma or degree In Hotel; Age: 19 to 25 years

Duration: 2 years

Fee: Nil

Batch strength: 40-50

Selection process: Interview

Relevance of the programme

The STEP programme is very different from the courses offered by institutes delivering education aimed for the hospitality industry. The STEP programme was launched in 2004 with the aim to provide young aspirants wishing to make a career in hospitality, the opportunity to train at some of the best hotels in the world under the guidance of professional hoteliers. 

NitulaMohit Nirula,

Dean, Oberoi Centre of Learning and Development

 

During the programme, a trainee is placed at one of the Oberoi Group hotels, learns the various aspects of hotel operations and is thus able to gain experience besides honing the attitude, skills and knowledge required by the industry”

During the programme, a trainee is placed at one of the Oberoi Group hotels, learns the various aspects of hotel operations and is thus able to gain experience besides honing the attitude, skills and knowledge required by the industry. The programme achieves its objectives by providing STEP trainees with hands-on practical learning experience at some of the world’s best hotels. 

 

Course details

It a 2-year Management Programmes in Guest Service Management, Housekeeping Management and Kitchen Management.

The Programmes equip trainees to work in deluxe and first class hotels and resorts. The student would further benefit from the expertise of the academic staff of the Oberoi centre of Learning and Development which includes world class educationists and hospitality professionals.

Unique features

The key elements of the STEP programme and the areas where it differs from other hotel management courses are:

  • A rigorous selection process for the 50 positions on offer for the Guest Service Management, Housekeeping Management and Kitchen Operations Programmes.
  • There is no fee payable. In fact, STEP trainees receive a monthly allowance, hotel provided accommodation, meals on duty, uniforms and medical insurance.
  • Two years of on the job learning from professional hoteliers in some of the world’s best hotels.

Employment potential

These Programmes offers a distinguished career with the Oberoi Group .With a starting remuneration of around Rs 6 lakh and the position offered would be as Assistant Manager.

2.  
Café Coffee Day Training & Internship Programme

Fast Facts

Course conducted by: Centurion University in collaboration with Café Coffee Day

Award: Certificate in Hospitality Management  

Eligibility: Matriculateor 10+2

Duration: Phase 1 (3-month residential programme); Phase 2 (6-month on-the-job training at CCD outlets)

Fee: Nil

Internship: On-the-job training at CCD outlets  

Selection process: Mass mobilization by Gram Tarang/walk-in 

Relevance of the programme

With the objective of making the youth particularly from the rural communities skilled and self-reliant Centurion University at Bhubaneswar has been running industry-linked programmes with leading organizations from manufacturing/automotive/retail and hospitality sectors (Ashok Leyland, Godrej & Boyce, Renault Nissan, Lanco, Jindal Steel & Power; Madura Garments and so on). All the programmes are conducted using a three-pronged approach that of recruitment & mobilization; curriculum development & training of trainers, and continuous education at workplace & post placement retention.

 

The Industry Sponsored Program by Café Coffee Day (CCD) is one of the popular programmes that enroll interested students for an Advance Diploma in Hospitality Management, awarded by Centurion University and Gram Tarang after successful completion of 12 months - 3 months of residential training at Jatni campus, Bhubaneswar followed by 9 months of On-the-Job training in any Cafe Coffee Day outlets across India.

 

The new recruits need to hit the road running and that leaves ample time for developing basic skills for making and service coffee. Ask Faizan Qaudri, an operational trainee from Batch 3, who is now based in CCD at MG Road at Barton Centre, Bangalore and he admits acquiring technical and soft skills on-the-job, which has made him win quite a few accolades even from foreign tourists.

 

BBA in the offing

If you have passed your 12th class examination, you can also opt for a ‘Work-Integrated BBA in Hospitality and Retail Management’ from Centurion University while working with CCD for another two years after attaining the one-year Advance Diploma. The advantage is that the cost of the program though is initially borne by the trainees; it would be reimbursed partly by CCD provided you successfully complete the course, and also continue to work for CCD.

 

Course details

The essentials of the course curriculum allows you to be trained in Food & Beverage skills, customer service, life skills, English language communication, information technology and Point of Sale software and mastering the art of brewing. During the 9 months OJT they work as trainees and on completion of the Advanced Diploma they are absorbed as permanent employees of Cafe Coffee Day as Team Member - Brew Masters or Operational Trainees (café in-charge) depending on their performance during the OJT. 

 

3.  Welcomgroup Graduate School of Hotel Administration’s BHM & BA (Culinary Arts

Fast Facts        

Name of course: Bachelorof Hotel Management/ B.A. (Culinary Arts)

Course conducted by: Welcomgroup Graduate School of Hotel Administration

Eligibility: 10+2

Duration: BHM (4 years); BA Culinary Arts (3 years)

Fee: BHM (Rs. 8.9 lakhs); BA Culinary Arts (Rs. 5.77 lakhs)

Batch size: BHM (180) BA Culinary Arts (60)

Internship:    

Selection process: All India Manipal University Online Entrance Test (MU-OET)/ Spot Admission.

Relevance of the programme         

Manipal University found itself ideal to associate with an organisation having professionalism in the field of Hotel Management with good hotel infrastructure to provide practical training and internship to the students of the institute. The ITC identified tourism as a priority sector in view of its capacity to generate foreign exchange and employment and in the process has experienced a shortage of trained manpower in the hotel sector. It joined hands with Dr. TMA Pai Foundation in the spirit of the venture to run the institute and offer practical training at its hotels, which are an important part of hotel education and its skill development. So in 1987 the Welcomgroup Hotels Division of the ITC Ltd, managing a chain of hotels, established its own management training programme imparting hotel management training and education equivalent to international standards.

Parvadhavardhini GopalakrishnanParvadhavardhini Gopalakrishnan
Principal, Welcomgroup Graduate School of Hotel Administration (WGSHA),
Manipal University

 

“We take pride in the fact that we have the maximum number of recruiters among all colleges in India and that all the top brands in India visit our campus. The placement history indicates that most of our students are usually well placed by the time they complete their degree courses in the institute”

Course details

The Hotels division of the ITC actively participates in helping the institutes infrastructure planning, admission of students, designing and evolving the course and the syllabus , selection of faculty and day to day administration of the institute through its executives deputed to Institute. The annexed 70 room full serviced Fortune Inn Valley View Hotel is an ITC member hotel which provides day to day operational training to the students.

 

ITC also permits students to train in all their hotels in India. The mangers and senior leaders of the ITC hotels visit the Institute as experts to impart training and education. Annual academic council meeting are chaired by the ITC member. Cash awards and scholarships are sponsored by the ITC for meritorious students each year.

 

Unique features

Operational deftness, style, precision, eye for detail, brand and lifestyle knowledge along with culture sensitive attribute of consumer idiosyncrasies  are some of the tacit learnings that a student benefits whilst interning in the hotel industry.

 

Employment potential

 

The college does not guarantee any job neither in the ITC Hotels Group nor in any other hospitality unit. However, campus interviews are arranged which provide ample scope to the student to secure a job right at the campus. The placement history indicates that most of the students are usually well placed by the time they complete their degree courses in the institute. The programme leads to a management position in frontline operations - Front Office and F&B Service. The salary on graduation begins at 2.7 lakhs per annum and for some it is around 4.2 lakhs per annum.

 

Recruiters

The recruiting partners of  WGSHA are ITC Hotels, Taj Hotels Resorts & Palaces, The Oberoi Group, The Leela Palace Hotels & Resorts, Starwood Hotels, The Park Hotels, Le Méridien Hotels & Resorts (IHCG), Marriott India, Accor Hospitality, IHG (Intercontinental Hotel Group), LRBD (Lifestyle Retail Business Division), FPHL(Fortune Park Hotel Limited), Ananda Resorts in Himalayas, Ista Hotels, Casino Hotels, Hyatt Hotels, Lemon Tree Hotels, Royal Orchid Hotels, Ascott Hotels, Lalit Hotels, Domino’s, SpiceJet, Jet Airways etc.

 

With inputs from Nimesh Chandra, Shilpi Sachdeva and Shiphony Pavithran Suri

 

Industry-linked programmes in hospitality sector

Programme

Duration

Partnership

Academic Institution

Specialization/ Domain

Link

Advance Diploma in Hospitality Management

12 months

Café Coffee Day

Centurion University, Bhubaneswar

Hospitality

Click Here

M.Sc in wine, brewing and alcohol technology



2 years

German Wine Industry

Gargi Agril. Research & Trg. Institute Nashik; University of Pune)

Hospitality

Click Here

IATA-UFTAA Foundation

4 Months part time

IATA Foundation-Kuoni

Kuoni Academy

Hospitality

Click Here

The Oberoi Centre of Learning and Development (OCLD)

2 years

The Oberoi Group

The Oberoi Group

Hospitality

Click Here

The Oberoi Group - Systematic Training and Education Programme (STEP)

3 years

The Oberoi Group

The Oberoi Group

Hospitality

Click Here

Welcom Legionnaire  Programme

4.5 years

ITC Group

ITC Hospitality Management Institute

Hospitality

Click Here

Hotel Management Training Programme

18 months

ITC Group

ITC Hospitality Management Institute

Hospitality

Click Here

Bachelor's of International Hospitality Business Management

4 years

Ashoka Group

Kurukshetra University

Hospitality

Click Here

 

 

First Published On : 12 Oct 2014 12:00 AM IST

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